A look back at notable fashion news during the COVID-19 season

As the whole world confronts and copes with the pandemic, compassion and solidarity in the community become more important than ever, as does the fashion industry. Let’s review the most outstanding fashion news during the COVID-19 epidemic season.

COVER OF SUMMER MAGAZINE “CORONAVIRUS”

As the whole world faces and struggles with the pandemic, compassion and community solidarity become more important than ever. All must manage and change in time to be able to adapt and hopefully survive. Fashion magazines are no exception. The covers of famous fashion magazines in the world are conveying unprecedented messages, affirming deep sympathy for a global fight against the Covid-19 epidemic.

The French ELLE magazine had a “historic” cover when it featured an illustration of doctors and nurses from all over the world wearing masks. This is a special issue that provides information on the epidemic, prevention instructions, and thanks to the “heroes” in white shirts. ELLE India collaborated with 3 artists to create graphic work for the cover, conveying the message of love, reciprocity and bonding. Vogue Portugal put on the cover a picture of a kiss behind two white masks. Italy’s Vanity Fair magazine devoted its cover to a photo of a female doctor who directly takes care of Covid-19 patients. Vogue Italy makes a big splash with a white cover to show respect, reminiscent of rebirth and optimism.

CFDA AND VOGUE Magazine raise funds to support the US FASHION INDUSTRY

A Common Thread, a new initiative introduced by CFDA (Council of American Fashion Designers) and American Vogue, aims to raise funds to support the US fashion industry, which has been hit hard by the Covid pandemic. -19. In addition, the “A Common Thread” video series also gives American fashion experts the opportunity to share their own experiences overcoming the pandemic.

In the introductory video, Vogue Editor-in-Chief Anna Wintour shared: “The fashion industry has been hit hard. I have talked to many American designers and others in the community. They feared that they would not be able to pay their regular wages or had to return orders. With the shops closed, they fear that their businesses and livelihoods may not be the same.” CFDA President Tom Ford also created a video showcasing the fundraising effort. Just hours after the initiative was launched, notable names including Nicole Phelps and Stuart Emmrich made public donations to the foundation.

CONSUMERS CHANGING FASHION SUSTAINABLE FASHION

Based on recent data, Lyst – a global fashion search platform has made a statement that consumers are shifting from buying sustainable products to focusing more on reuse or repair. , redesign existing items. In the midst of the global pandemic crisis, it seems that no one is interested in sustainable fashion anymore, but it is the current difficulties that have partly oriented consumer behavior.

Lyst’s latest report shows that some well-known sustainable brands and products are leading the way in terms of views, conversions, sales, and social media mentions. It’s Veja sneakers made from eco-friendly materials. Stella McCartney also topped the list with Eclypse sneakers. Consumers are also looking for other sustainable options including outerwear, swimwear and, in particular, searches for vintage jewelry increased 90% in a year.

According to Lyst, there are certain moments in fashion and music culture that help drive a sustained shift in tastes. The announcement that the Queen of England would no longer wear fur increased views for pages with artificial fur products by 52%. The appearance of Jennifer Aniston at the SAG Awards in a Christian Dior Vintage dress designed by John Galliano also created a “wave” that changed the consciousness of fashion consumers.

BEAUTY AT HOME

A lot of positive activities in the house are spreading widely. Dressing well at home is also a way to find positive energy. The challenge is not small to wear beautiful, comfortable, convenient, suitable for home activities that are making many fashionistas excited. It’s time to spark new ideas with pajamas, sportswear and even the familiar t-shirt.